Why does every small business need a great website?
Indeed there are quite a few more than three measly reasons why a business website is of dire importance to small business success; but as is often key to the professional website, less is more. So rather than overwhelm you with the 20+ reasons we’ve come up with that your small business will drastically benefit from a professionally-designed and maintained website, we’ll look briefly at the top three reasons.
1. Consumer Research Capabilities
What was the last thing you purchased besides groceries? Perhaps it was a service rather than a tangible item but no matter. Did you do any research before spending your hard-earned money? How much of that research was web-based?
Now imagine if the company or brand you chose hadn’t been easily accessible online? Would you have been willing to go in “blind”?
While a small percentage of you might answer this last question with a resounding “yes” because of a (likely) misplaced distrust of all things digital, the rest of us are over here Googling everything from dinner recipes to the best brand of toilet paper. Which means, Small Business Owner, that if you aren’t in the (website) game, you are missing a multitude of opportunities— right this second!
2. Credibility
Again there’s still a small percentage of people who choose items and services based solely on tradition and/or actual word-of-mouth. But for the rest of the world there is Amazon and Google.
Arguably when it comes to consumerism, the most important part of Amazon is the handy-dandy customer review section for any and all products sold via their platform. Likewise when we Google any business, no matter how small or large, the first hit is almost always a similarly set-up review segment; that is, unless the business is not yet Google-relevant. In this case, the next best option (according to some algorithm that we actually know how to decipher!) is offered and 9/10 times, the customer ends up going with that option. Why? Because like it or not, the internet has, for most, become the final say in a company or product’s credibility.
3. Reach More Customers, Make More Money
A website provides 24/7 advertisement for small business, which means that a web presence is worth far more than it costs— particularly if you let Geaux Marketing Group create and maintain that website. The number one reason we hear for a small business that doesn’t have a website is cost; but trust us when we say that the cost of not having a professional-built and run online presence, is much, much greater. And great news— because price is the super-scary part, owner/founder, Stephanie started Geaux Marketing Group with this in mind.
It comes down to this:
In a world where Amazon has become a customer go-to, having an online presence is no longer merely important, it’s a must. Furthermore with the fabulous price-point of Geaux Marketing Group’s website design services, you no longer have any excuse not to become a part of the digital age of small business.